Nike

  • Nike
  • Uber
  • Other
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  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting

Execution, not strategy, separates digital leaders from digital laggards. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market market operations.

Rationalising global brand marketing, creative and eCommerce operations

Logo (EMEA)

Since 2017 / 47 EMEA countries

Logo (EMEA)

Since 2014 / 14 WE countries

Logo (WHQ)

Since 2015 / Global

Brand Elevation in eRetail | Nike Baddest on Footlocker.eu

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There might not be a relationship more historically intertwined between a retailer and a brand like that one of Nike and Footlocker. Foot Locker is a multi-channel specialty retailer of athletic footwear and apparel, operating mall-based stores under various formats.  Footlocker carries around 68% of total stock in Nike merchandise and around 78% of that is Footwear. It’s importance in growing digital business for the running category was undisputed. 

 

According to company’s Annual Report, In 2017 around 68% of Footlocker purchaes came from Nike. In 2016 Footware sales accounted for 82% of the revenue, while Apparel accounted for 18%. From 2013 until 2017 share of e-commerce sales to total revenue grew from around 11% to 14,4%. And growth in e-commerce which peaked in 2014 to 21% from 16% year before to slow down in later years has been the major if not only growth driver with very sluggish pyhsical retail stores growth performance that was even negative –1,1% in 2016. As one of the strategic partners in wholesale, the evolution of Nike brand on Footlocker’s e-commerce & digital properties was one of the key brand strategy goals

 

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Related projects

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

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Brand Elevation in eRetail | The New Nike Free 5.0. (Men) Launch

Brand Elevation in eRetail | The New Nike Free 5.0. (Men) Launch

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Brand Elevation in eRetail | Nike Experience on Footlocker.eu

Brand Elevation in eRetail | Nike Experience on Footlocker.eu

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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