There might not be a relationship more historically intertwined between a retailer and a brand like that one of Nike and Footlocker. Foot Locker is a multi-channel specialty retailer of athletic footwear and apparel, operating mall-based stores under various formats. Footlocker carries around 68% of total stock in Nike merchandise and around 78% of that is Footware. It’s importance in growing digital business for the running category was undisputed. As one of the strategic partners in wholesale, the evolution of Nike brand on Footlocker’s e-commerce & digital properties was one of the key brand strategy goals.
During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on Footlocker.eu that were aimed at elevating Nike and associated brands. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and Footlocker exclusive releases to major brand flagship stores like Jordan flagship store on Footlocker.eu. One of the first milestones in improving the Nike brand experience on footlocker.eu happened with the transition of already present Nike experience page which was designed and developed by AKQA but has proven to be too costly to regularly update and maintain.
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