Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Air Superiority - Nike Air Max 2014

Landing Page

Operationalizing the centralized execution of digital brand strategy through tiered production support of Nike’s wholesale.com partner accounts across Western Europe markets was the main role of SO DIGITAL. Successfully navigating the complex ecosystem of categories, products, brand, brand managers, brand directors, country managers, and retail account needs with array of digital brand products tailored to each account's specs within tight campaign launch timeframes was the main challenge of our position. High volume, high stakes, intense communication, coordination and alignment across vertical levels of organization to successfully launch new product releases and support them with digital assets on time and on brand across 14 markets and across 50+ partners was our daily work context. In course of three years we’ve delivered on average 5-9 campaigns and product launches per week and continuously sustained premium branding excellence that established Nike as a dominant digital brand across online retailer partner network in Western Europe and EMEA region. While we have worked for all Nike product categories and category team, total 10 of them, majority of work was done for key categories a such as Football, Running, Training, Basketball and key wholesale partners in EMEA such as JDsports, Footlocker and Intersport. All digital brand projects were implemented with e-commerce primary goal – conversion. Thus, no brand storytelling was allowed to reduce loading times and conversion which was limiting in terms of the amount of animation / graphic layers and ‘wow’ features possible.

 

 

During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on jdsports.com that were aimed at elevating Nike and associated brands as well as achieving commercial goals. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and JD Sports exclusive releases, to landing pages supporting major campaigns, but also dedicated brand stores like Nike SB digital brand store on Size.co.uk 

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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