Nike

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  • Amsterdam
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  • 11-50

Execution, not strategy, separates leaders from laggards. Leverage our platform solutions and talent resources to create organisational simplicity and deliver speed and efficiency in global go-to-market operations.

Rationalising global brand go-to-market operations

Logo (EMEA)

Since 2017 / 47 EMEA countries

Logo (EMEA)

Since 2014 / 14 WE countries

Logo (WHQ)

Since 2015 / Global

Brand Elevation in eRetail | The New Nike Free 5.0. (Men) Launch

Landing Page

JD Sports Fashion Plc is a multichannel retailer of sports fashion and outdoor brands. The Company's segments are Sports Fashion and Outdoor. The Company's sports fashion brands include JD, Size?, Chausport, Sprinter, Getthelabe.com, Kooga, Kukri Sports, Source Lab, Scotts, Tessuti, Cloggs, JD Gyms and Nicholas Deakins. While operating in 16 countries and owning 1474 store, the group embraces the latest online and instore digital technology providing it with a truly multichannel, international platform for future growth. The customers in their core JD fascia are extremely digitally aware with a high propensity to use social media in their purchasing decisions which combined with strong investment in digital technologies and digital brand has driven online sales growth from 10,2 % of total revenue in 2016, to 13,2% in 2017, to 16% in 2018. 

 

 

During the period between 2013 – 2018 SO DIGITAL created and implemented numerous digital brand projects on jdsports multi-lingual sites that were aimed at elevating Nike and associated brands as well to achieve commercial goals. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and JD Sports exclusive releases, to landing pages supporting major campaigns, but also dedicated brand stores like Nike SB digital brand store on Size.co.uk

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Related projects

Brand Elevation in eRetail | Nike Experience Page| Footlocker.eu

Brand Elevation in eRetail | Nike Experience Page| Footlocker.eu

Landing Page

Brand Elevation in eRetail | New Nike Free 5.0. (Women) Launch

Brand Elevation in eRetail | New Nike Free 5.0. (Women) Launch

Landing Page

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

Landing Page

Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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