Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail |Risk Everything Campaign Page

Landing Page

JD Sports Fashion Plc is a multichannel retailer of sports fashion and outdoor brands. The Company's segments are Sports Fashion and Outdoor. The Company's sports fashion brands include JD, Size?, Chausport, Sprinter, Getthelabe.com, Kooga, Kukri Sports, Source Lab, Scotts, Tessuti, Cloggs, JD Gyms and Nicholas Deakins. While operating in 16 countries and owning 1474 store, the group embraces the latest online and instore digital technology providing it with a truly multichannel, international platform for future growth. The customers in their core JD fascia are extremely digitally aware with a high propensity to use social media in their purchasing decisions which combined with strong investment in digital technologies and digital brand has driven online sales growth from 10,2 % of total revenue in 2016, to 13,2% in 2017, to 16% in 2018.  

 

 

During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on jdsports.com that were aimed at elevating Nike and associated brands as well as achieving commercial goals. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and JD Sports exclusive releases, to landing pages supporting major campaigns, but also dedicated brand stores like Nike SB digital brand store on Size.co.uk. All digital brand projects were implemented with e-commerce primary goal – conversion. Thus, no brand storytelling was allowed to reduce loading times and conversion which was limiting in terms of the amount of animation / graphic layers and ‘wow’ features possible. 

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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