Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | New Nike Free 5.0. (Women) Launch

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Nike Free is a minimalist running shoe. It was introduced in 2005 after Nike representatives observed Nike sponsored track athletes training barefoot. The numbering system indicates the cushioning of the shoe and follows a scale ranging from 0 (barefoot) to 10 (normal running shoe), i.e. Free 3.0 being the least and Free 7.0(discontinued) being the most cushioned model so far. Nike started the Free series with the Free 5.0 in 2004 and in 2006 released a new version of the shoe every couple of years with Free 5.0 in 2014.

 

For the launch of the new version of the Free family Nike has supported JDsports that bought into women and men colorways with bespoke brand campaign page and digital brand assets creation. Very commercially driven, designed, developed and implemented by SO DIGITAL, campaign page was to provide a more authentic Nike destination for Free family on the retailer's domain, while making sure that the consumer doesn’t feel alienated from the general site look and feel. This was achieved through merger of UI elements, presentation style of JD and Nike brand content.  When it comes to the digital merchandising top page was reserved for the presentation of the family pack while consumer was able based on his gender preferences to switch to men (as more men generally purchase on jdsports).

Commercial goals were emphasized by putting forward selected category models in the middle emphasizing first brand and only later (hoover-over) price for the models. Lower part of the campaign page was reserved for additional brand storytelling through video content but also educational, visually explained, content on the product innovation technology. The UX of the educational content was enriched with part of the hexagonal patter to the sole of Free models which is the pillar of the free movement innovation. 

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Related projects

Brand Elevation in eRetail | The New Nike Free 5.0. (Men) Launch

Brand Elevation in eRetail | The New Nike Free 5.0. (Men) Launch

Landing Page

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

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Brand Elevation in eRetail | Nike Lunarglide 6 Launch

Brand Elevation in eRetail | Nike Lunarglide 6 Launch

Landing Page

Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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