Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Mercurial Vapor Superfly IV

Interactive Campaign Assets

During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects across wholesale.com that were aimed at elevating Nike and associated brands as well as achieving commercial goals. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support of exclusive releases, to landing pages supporting major campaigns, but also dedicated brand stores like Nike SB digital brand store on Size.co.uk and Jordan online flagship store on Footlocker.eu 

 

The biggest challenge of implementing digital branding solutions and providing digital branding support for Nike wholesale.com accounts lies not only in the hallmark brand standards and continuous innovation demand, but also in the operating environment itself. On one side, there was an innate complexity of global organization implementing a global brand as a marketing strategy. This meant all campaign creative directions were distributed from and reported to a Global HQ in Portland. This of course, in such large organization meant multiple upstream and downstream communication flows, alignments across teams distributed across time zones, all in highly fast paced environment characteristic for a global product launch. Scope and size of product portfolio and number of categories shaped a hyper-dynamic launch schedule that knows no pause or off-season.  

 

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Brand Elevation in eRetail | Nike Football Hypervenom Transform

Brand Elevation in eRetail | Nike Football Hypervenom Transform

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Brand Elevation in eRetail | Nike Free 5.0. Launch

Brand Elevation in eRetail | Nike Free 5.0. Launch

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Brand Elevation in eRetail | Nike FootballX Magista Launch

Brand Elevation in eRetail | Nike FootballX Magista Launch

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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