All global organizations are built around combinations of global products, brands, or customer groups; regional or local geographic market units; and global operating and support functions. As strategic business partners require strategic attention, on top of existing organizational set-up, Nike has dedicated cross-functional teams that support the strategic wholesale partners and jointly drive business growth and brand business activations.
In 2013, being early to recognize the growth promise of online and e-commerce sales and being on the forefront of trends, Nike organizes a digital brand support department for whoelsale.com partners. The department’s single mission was driving digital brand business growth of wholesale partners with nascent e-commerce capabilities and partnering with, then only emerging, today, sport and fashion online retail powerhouses.
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