Brand Elevation in eRetail | Nike Air Max 95 The Anatomy of Air

Nike

Amsterdam
1400+
51-200
Management Consulting
Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

(EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

(EMEA) 47 markets

in-house marketing / creative agency

(EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

(WHQ)

CRM / Internal Comms team

Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Air Max 95 The Anatomy of Air

Interactive Campaign Assets

All global organizations are built around combinations of global products, brands, or customer groups; regional or local geographic market units; and global operating and support functions. As strategic business partners require strategic attention, on top of existing organizational set-up, Nike has dedicated cross-functional teams that support the strategic wholesale partners and jointly drive business growth and brand business activations.

In 2013, being early to recognize the growth promise of online and e-commerce sales and being on the forefront of trends, Nike organizes a digital brand support department for whoelsale.com partners. The department’s single mission was driving digital brand business growth of wholesale partners with nascent e-commerce capabilities and partnering with, then only emerging, today, sport and fashion online retail powerhouses.