Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 11-50

Execution, not strategy, separates leaders from laggards. Leverage our platform solutions and talent resources to create organisational simplicity and deliver speed and efficiency in global go-to-market operations.

Rationalising global brand go-to-market operations

Logo (EMEA)

Since 2017 / 47 EMEA countries

Logo (EMEA)

Since 2014 / 14 WE countries

Logo (WHQ)

Since 2015 / Global

Brand Elevation in eRetail | Nike Air Max 95 The Anatomy of Air

Interactive Campaign Assets

All global organizations are built around combinations of global products, brands, or customer groups; regional or local geographic market units; and global operating and support functions. As strategic business partners require strategic attention, on top of existing organizational set-up, Nike has dedicated cross-functional teams that support the strategic wholesale partners and jointly drive business growth and brand business activations.

 

In 2013, being early to recognize the growth promise of online and e-commerce sales and being on the forefront of trends, Nike organizes a digital brand support department for whoelsale.com partners. The department’s single mission was driving digital brand business growth of wholesale partners with nascent e-commerce capabilities and partnering with, then only emerging, today, sport and fashion online retail powerhouses. 

 

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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