Operationalizing the centralized execution of digital brand strategy through tiered production support of Nike’s wholesale.com partner accounts across Western Europe markets was the main role of SO DIGITAL.
Successfully navigating the complex ecosystem of categories, products, brand, brand managers, brand directors, country managers, and retail account needs with array of digital brand products tailored to each account's specs within tight campaign launch timeframes was the main challenge of our position. High volume, high stakes, intense communication, coordination and alignment across vertical levels of organization to successfully launch new product releases and support them with digital assets on time and on brand across 14 markets and across 50+ partners was our daily work context. In course of three years we’ve delivered on average 5-9 campaigns and product launches per week and continuously sustained premium branding excellence that established Nike as a dominant digital brand across online retailer partner network in Western Europe and EMEA region.
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