Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Football Elastico Launch

Interactive Campaign Assets

Operationalizing the centralized execution of digital brand strategy through tiered production support of Nike’s wholesale.com partner accounts across Western Europe markets was the main role of SO DIGITAL.  

 

Successfully navigating the complex ecosystem of categories, products, brand, brand managers, brand directors, country managers, and retail account needs with array of digital brand products tailored to each account's specs within tight campaign launch timeframes was the main challenge of our position. High volume, high stakes, intense communication, coordination and alignment across vertical levels of organization to successfully launch new product releases and support them with digital assets on time and on brand across 14 markets and across 50+ partners was our daily work context. In course of three years we’ve delivered on average 5-9 campaigns and product launches per week and continuously sustained premium branding excellence that established Nike as a dominant digital brand across online retailer partner network in Western Europe and EMEA region.  

 

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Related projects

Brand Elevation in eRetail | Nike Air Max 90 Ultra Breathe

Brand Elevation in eRetail | Nike Air Max 90 Ultra Breathe

Interactive Campaign Assets

Brand Elevation in eRetail | Nike FootballX Mercurial Launch

Brand Elevation in eRetail | Nike FootballX Mercurial Launch

Interactive Campaign Assets

Brand Elevation in eRetail | Nike Air Max 95 The Anatomy of Air

Brand Elevation in eRetail | Nike Air Max 95 The Anatomy of Air

Interactive Campaign Assets

Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

2025 SO DIGITAL | Global Brand Excellence Solutions All Rights Reserved

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