Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Free on Footlocker.eu

Brand Page

There might not be a relationship more historically intertwined between a retailer and a brand like that one of Nike and Footlocker. Foot Locker is a multi-channel specialty retailer of athletic footwear and apparel, operating mall-based stores under various formats.  Footlocker carries around 68% of total stock in Nike merchandise and around 78% of that is Footwear. It’s importance in growing digital business for the running category was undisputed.

 

 

As one of the strategic partners in wholesale, the evolution of Nike brand on Footlocker’s e-commerce & digital properties was one of the key brand strategy goals. During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on Footlocker.eu that were aimed at elevating Nike and associated brands. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and Footlocker exclusive releases to major brand flagship stores like Jordan flagship store on Footlocker.eu.

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Related projects

Brand Elevation in eRetail | Nike Experience Page

Brand Elevation in eRetail | Nike Experience Page

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Brand Elevation in eRetail | Jordan Online Flagship Store

Brand Elevation in eRetail | Jordan Online Flagship Store

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Brand Elevation in eRetail | House of Hoops on Footlocker.eu

Brand Elevation in eRetail | House of Hoops on Footlocker.eu

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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