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Execution, not strategy, separates leaders from laggards. Leverage our platform solutions and talent resources to create organisational simplicity and deliver speed and efficiency in global go-to-market operations.

Rationalising global brand go-to-market operations

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Since 2017 / 47 EMEA countries

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Since 2014 / 14 WE countries

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Since 2015 / Global

Brand Elevation in eRetail | House of Hoops on Footlocker.eu

Brand Page

As one of the strategic partners in wholesale which carries on average 70% of only Nike merchandise, and around 70% of it being Footwear, the evolution of Nike brand on Footlocker’s e-commerce & digital properties was one of the key brand strategy goals. During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on Footlocker.eu that were aimed at elevating Nike and associated brands. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and Footlocker exclusive releases to major brand flagship stores like Jordan flagship store on Footlocker.eu. Major projects were realized through operational alignment with Footlocker marketing and IT teams and were the result of digital vision alignment of both the brand and the retailer.  

 

 

One of such projects is House of Hoops on Footlocker.eu - an online version of a joint retail venture between Nike and Foot Locker that began in Harlem, New York. Having since expanded nationwide and even in to Europe, the House of Hoops program involves releasing special Player Edition hoops shoes, limited colorways and more.  As a part of digital brand evolution of Nike brand on Footlocker.eu platform SO DIGITAL was trusted to create, implement and maintain House of Hoops and it’s two version evolution. 

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Brand Elevation in eRetail | Nike Experience Page

Brand Elevation in eRetail | Nike Experience Page

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Brand Elevation in eRetail | Jordan Online Flagship Store

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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