Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Football Hypervenom Transform

Interactive Campaign Assets

Wholesale or partner retail has historically been a major revenue driver for Nike. Among, today more than 30,000, retail partner that generate around 70% of Nike’s business, there are just a handful of accounts that bring in a lion share of the wholesale business and as such are considered as strategic accounts. The Parreto rule or the “80-20” applies in Nike’s case as well, so 20% of partners generate about 80% of the business in each territory (North America, EMEA, APAC). 

 

In a very brand driven business and organization like Nike, brand function, brand strategy and branding execution has a prominent position that permeates all aspects of business operations. Given the importance of brand and branding and importance of wholesale as a channel – it’s not surprising that Nike established a dedicated (digital) brand team and department solely focused on brand support of wholesale partners. In 2013, being early to recognize the growth promise of online and e-commerce sales and being on the forefront of trends, Nike organizes a digital brand support department for whoelsale.com partners. The department’s single mission was driving digital brand business growth of wholesale partners with nascent e-commerce capabilities and partnering with, then only emerging, today, sport and fashion online retail powerhouses. 

 

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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