Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting

Execution, not strategy, separates digital leaders from digital laggards. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market market operations.

Rationalising global brand marketing, creative and eCommerce operations

Logo (EMEA)

Since 2017 / 47 EMEA countries

Logo (EMEA)

Since 2014 / 14 WE countries

Logo (WHQ)

Since 2015 / Global

Brand Elevation in eRetail | Nike Experience Page| Footlocker.eu

Landing Page

As one of the strategic partners in wholesale, the evolution of Nike brand on Footlocker’s e-commerce & digital properties was one of key brand strategy goals. During the period between 2013 – 2016 SO DIGITAL created and implemented numerous digital brand projects on Footlocker.eu that were aimed at elevating Nike and associated brands. Projects ranged from creation and implementation of bespoke interactive animated banners for campaign launch support and Footlocker exclusive releases to major brand flagship stores like Jordan flagship store on Footlocker.eu. 

 

In 2017 around 68% of Footlocker purchases came from Nike. In 2016 Footwear sales accounted for 82% of the revenue, while Apparel accounted for 18%. Given the structure and volume of business, the importance of growing Footlocker e-commerce business with Nike brand being properly and authentically represented was more than evident. First milestone in 4-year evolution of Nike brand on Footlocker’s e-commerce platform was the establishment of dedicated Nike experience. Being accessible directly from the homepage through click of the Nike logo, Nike experience page was envisioned as an authentic commercial sport destination on Footlocker.eu to feature all sport lifestyle products, leading with basketball and running. 

 

To view the full project please

REQUEST ACCESS

Please, use LinkedIn auto-fill button
bellow to get access.

Fill the form manually

Book a meeting with our Business Development Director Boris, to find out more about this project.

Follow Book a Meeting

Related projects

Brand Elevation in eRetail | Nike Experience on Footlocker.eu

Brand Elevation in eRetail | Nike Experience on Footlocker.eu

Landing Page

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

Brand Elevation in eRetail | Nike Tech Pack for JDSports.co.uk

Landing Page

Brand Elevation in eRetail | New Nike Free 5.0. (Women) Launch

Brand Elevation in eRetail | New Nike Free 5.0. (Women) Launch

Landing Page

Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

2023 SO DIGITAL | Global Brand Excellence Solutions All Rights Reserved

Confirm

Are you sure you want to approve this asset?

Notice

Are you sure you want to approve this asset?