TomTom N.V. is a Dutch company that produces traffic, navigation and mapping products. It also makes action cameras, GPS sport watches, fleet management systems, and location-based products. Founded in 1991 and headquartered in Amsterdam, TomTom was originally named Palmtop Software, founded by Peter-Frans Pauwels, Pieter Geelen, Harold Goddijn and Corinne Vigreux. As of 2015 the company has 4,600 employees worldwide and sells products in over 50 countries. It has 56 offices in 37 countries. TomTom Group business structure consists of three parts: Consumer Business, Automotive and Licensing, Telematics.
Consumer TomTom's Consumer business is focused on creating location-based products that give consumers the knowledge they need to get where they want to go. Their consumer activities are focused on the drive and sports categories; products include PNDs, GPS sports watches and smartphone navigation applications. In late 2017, the Consumer division accounted for about 45% of TomTom's revenues. Helping drive internal marketing and PR goals, SO DIGITAL worked with TomTom to create and distribute an internal marketing material on a monthly basis in a form of a monthly newsletter and a quarterly magazine. Newsletter, in a highly visually attractive design highlighted and focused on the internal performance metrics and cross-department's achievements.
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