Rider Ad Localization

Uber

Amsterdam
1400+
51-200
Management Consulting
Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

(EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

(EMEA) 47 markets

in-house marketing / creative agency

(EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

(WHQ)

CRM / Internal Comms team

Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

WHQ

European D2C eCommerce Team

Interactive Campaign Assets

At the end of 2016, in order to continue its scalable global growth, UBER centralized digital brand marketing campaign management operations in Europe, Middle East and Africa. This in effect meant that a new team was being formed in Amsterdam UBER EMEA headquarters that was to takeover some of the functions from countries and marketing managers in countries.