Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Digital Brand Enablement in eRetail | Digital Brand Directives

Digital Brand Directives

Global brand as a marketing strategy is built around the idea of creation of a single global strategy that can be replicated in local markets. One story that can be literally and figuratively translated in multiple languages so that it will resonate and engage consumers around the globe. One of the pillars of global branding execution is brand consistency – consistent application of brand materials across touchpoints and geographies.  

 

Why is the brand execution consistency important? The reason is the Brand Equity and Consumers' Brand Knowledge Structures which are influenced by marketing communication activities of today. Any marketing action a firm takes today can change consumer's Brand Awareness of Brand Image and have an indirect effect of future marketing activities. Consistency in communication towards consumers is critical to maintaining the strength and favorability of consumers' brand associations. 

 

To view the full project please

REQUEST ACCESS

Please, use LinkedIn auto-fill button
bellow to get access.

Fill the form manually

Book a meeting with our Business Development Director Boris, to find out more about this project.

Follow Book a Meeting

Related projects

Brand Elevation in eRetail | Digital Brand Directives | Football

Brand Elevation in eRetail | Digital Brand Directives | Football

Digital Brand Directives

Digital Brand Enablement in eRetail | Digital Brand Directives |

Digital Brand Enablement in eRetail | Digital Brand Directives |

Digital Brand Directives

Brand Elevation in eRetail | Digital Brand Directives | Training

Brand Elevation in eRetail | Digital Brand Directives | Training

Digital Brand Directives

Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

2025 SO DIGITAL | Global Brand Excellence Solutions All Rights Reserved

Confirm

Are you sure you want to approve this asset?

Notice

Are you sure you want to approve this asset?