A true global branding campaign execution is a highly complex organizational endeavor which brings together countries, vendors and partners working as virtual teams that span both geographical and time zones in intense time sensitive coordination and communication tasks. In case of Nike Digital Brand Wholesale.com department, campaign would originate at Global headquarters in Portland with general brand campaign retail directives and would end with banners applied on partner sites across wholesale.com digital properties. As for global branding operational structure, vertical reporting and alignment is crucial element of execution, SO DIGITAL has created a digitalized way of upward reporting on brand campaign execution. Our Digital Brand Campaign Recaps feature a full-screen experience while combining screengrabs of banner/branding execution across partners web and social properties. Easily updatable through an CMS system, digital brand directives were a significant step forward from PDF / PowerPoint documents which were in use previously.
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