Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail | Nike Elite 7 Campaign Recap

Campaign Execution Recap

A true global branding campaign execution is a highly complex organizational endeavor which brings together countries, vendors and partners working as virtual teams that span both geographical and time zones in intense time sensitive coordination and communication tasks.  In case of Nike Digital Brand Wholesale.com department, campaign would originate at Global headquarters in Portland with general brand campaign retail directives and would end with banners applied on partner sites across wholesale.com digital properties. As for global branding operational structure, vertical reporting and alignment is crucial element of execution, SO DIGITAL has created a digitalized way of upward reporting on brand campaign execution. Our Digital Brand Campaign Recaps feature a full-screen experience while combining screengrabs of banner/branding execution across partners web and social properties. Easily updatable through an CMS system, digital brand directives were a significant step forward from PDF / PowerPoint documents which were in use previously.

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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