Nike

  • Nike
  • Uber
  • Other
Online Gallery Brand Discussions Follow Us
  • Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Brand Elevation in eRetail |Lock In Let Loose Pack Launch

Digital Campaign Assets

The biggest challenge of implementing digital branding solutions and providing digital branding support for Nike wholesale.com accounts lies not only in the hallmark brand standards and continuous innovation demand, but also in the operating environment itself. On one side, there was an innate complexity of global organization implementing a global brand as a marketing strategy. This meant all campaign creative directions were distributed from and reported to a Global HQ in Portland. This of course, in such large organization meant multiple upstream and downstream communication flows, alignments across teams distributed across time zones, all in highly fast paced environment characteristic for a global product launch. Scope and size of product portfolio and number of categories shaped a hyper-dynamic launch schedule that knows no pause or off-season.  

 

 

On the other side, diversity of wholesale.com network meant that partners were on differing level of digital development and had different size of both marketing and IT teams responsible for day-to-day management of client campaigns. Operationally this diverse partner network meant production specs diversity as every partner had a different website and different branding positions that were available for brands to use, unlike for example advertising standardized spaces. Moreover, not all partners participated in every campaign as buy-ins of products / colorways differed greatly to avoid competition/cannibalization which meant that for every campaign we had to liaise with country account manager to confirm the buy in / activation participation.   

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Discussion

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Branded DIfferentiator in Brand Portfolio Strategy

Digital as a Strategic Uncertainty

Digital as a Strategic Uncertainty

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

What is User (Technology) Adoption and Why is it Crucial to Digital Transformation Efforts?

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